Rob has worked in the event industry for over 30 years. In this time, he has worked in a broad range of event delivery roles: venue manager, AV production manager, creative producer, executive producer, communications strategist and executive presentation coach. The insights gained performing these roles give Rob a deep understanding of this niche but very dynamic sector. He has conceived and launched the highly successful production arm of a major organisation, turned an ‘also ran’ event agency in Australia into one of the largest highly respected regional players and now has launched, with the team at Joi, the world's first intuitive event planning software aimed at democratising event planning for all event producers.