Nicola is Head of Growth at Tag Digital, a paid media agency who support the world’s leading event organisers reach their goals using search, social, programmatic and video. Nicola has helped grow Tag Digital to a multinational agency that works on over 2000 events per year, in over 50 countries. Nicola has worked on thousands of events worldwide to deliver a strong ROI on campaigns for clients, advising on where best to utilise their event marketing spend to meet their goals. At Confex, Nicola will dive into the future of digital marketing and the power of infinity loop marketing. Forget the traditional marketing funnel, Beth will share how event marketers can create a continuous cycle of engagement and conversions for long-term success.