Rick, co-founded Smyle Group - www.smyle.co.uk a £50m t/o agency employing 180
full time staff that was acquired by The Human Network in 2024, which also owns
Identity. Smyle has won UK Event Agency of the Year award a record 13 times in the
last 15 years.

Rick exited Smyle in 2024 and launched The Power of Events in February 2023, to
effectively deliver for the first time a map of the industry’s now defined seven core
sectors, to benefit all current and future event professionals. It is supported by an
unprecedented level of over 700+ organisers, agencies, venues and supplier partners
from across the industry, with the numbers growing weekly. It also launched the
Event Industry Insight App in October 23 as tool for the industry to use to collate
advanced data, a new Careers Hub section of the platform in Feb 24 and a UK wide
Schools Engagement Programme aimed at engaging with all the 4000+ secondary
schools in the UK within 5 years