Linda Bekoe is the CEO and Founder of About Partners Luxury Brands Collection (APLBC), a global representation company specializing in luxury hotels and apartments. Under her visionary leadership, APLBC has grown to establish offices across North America, Europe, the Middle East, Africa, and China, supported by a dedicated team of over 20 experts. Linda is deeply committed to fostering cross-cultural understanding and empowering her team to excel in diverse markets.

With over 20 years of experience in global representation and senior leadership roles, Linda has held influential positions at the Institute of Travel Management (ITM) and the Association of Corporate Travel Executives (ACTE). She currently chairs the Inclusion and Culture Committee at the Global Business Travel Association (GBTA), where she passionately champions diversity, equity, and inclusion in the industry.

Linda’s exceptional contributions have earned her numerous accolades, including being named one of the Top 50 Women in Travel by WINiT by GBTA. She is also a recipient of the prestigious DEI Leadership Award, recognizing her exemplary efforts in advancing diversity, equity, and inclusion in business travel. Her commitment to creating a more inclusive and equitable industry continues to inspire her peers and colleagues globally.