Charlie is the Marketing Campaigns Manager for Easyfairs UK&Global. Following 5 successful years working as a Marketing Manager across two leading manufacturing events at Easyfairs, she is excited to combine and implement her learnings from an event team with her new expert role.

She now develops strategy, processes, best practice and marketing standards for 20+ large-scale B2B exhibitions across Europe. Charlie also heads up the Marketing Technology Team at Easyfairs, which introduces, implements and develops the MarTech stack. She uses a data-driven approach, from the MarTech stats, to inform and improve all campaigns. Charlie's key aim is to help convert data into actionable information that is easily implemented by event teams, and share best practice across teams.

Strategy is the name of the game, and Charlie can often be found playing board games in her spare time.