It all started infinitesimally small…Amanda's journey began in TV Commercial Production, where as a Producer she worked with many big brand clients and filmed in locations around the world.
What was intended as a brief hiatus to start a family, transpired to be a change of career in an unexpected way. Whilst on maternity leave, driven by apprehension for what the future might hold for her young daughter, Amanda was compelled to take action.
And so JUST ONE Tree was born:
JUST ONE Tree is a nonprofit making an impact in the fight against climate change. With three simple, powerful, enduring goals:
We grow forests.
We regenerate oceans.
We educate current and future generations around the world.
Founded on the principle that “small acts, when multiplied by millions of people, can transform the world”, JUST ONE Tree allows people and companies to become part of the solution. With just £1 planting 1 tree, it simplifies the process for everyone to get involved.
In just 5 years, JUST ONE Tree has emerged as an engine of transformation and a beacon of hope with nearly 5 million trees planted and earning recognition as a vital partner in the United Nations Decade on Ecosystem Restoration. Now businesses from all backgrounds (including film and music, hospitality and events) are uniting under the JUST ONE Tree banner and their educational programme - JUST ONE Tree Day - has been held in schools across the UK and as far as Canada and China - an event which has brought JUST ONE Tree’s environmental resources into classrooms and helped ignite passion for environmental stewardship in over 230,000 children.
JUST ONE Tree continues to grow thanks to their philosophy - the right tree in the right place and ensuring local communities are at the heart of all their projects. This means they can restore more ecosystems, protect more coastlines, regenerate more forests, create sustainable livelihoods and fight climate change. Changing landscapes and lives around the world.
Amanda’s commitment to effecting positive change resonates in her role as a sought-after speaker, addressing audiences ranging from school children to corporate leaders, including prestigious platforms like the Bank of England. Her tireless dedication has garnered accolades, including being nominated as Woman of the Year, affirming her status as a trailblazer in the fight against climate change. Through her leadership, Amanda continues to inspire and mobilise a global community towards a greener, more sustainable future.