What do Organisers Really Want?

At the recent End of Summer Party at Kempton Park Racecourse, we had the chance to reconnect with the events community and reflect on the past season, while also preparing for what lies ahead in 2025. As part of the day's activities, a key session was delivered, focusing on best practices for exhibitors, offering valuable insights and strategies to ensure a successful presence at upcoming trade shows, including International Confex next February.

This panel explored essential strategies for exhibitors to successfully sell and engage attendees at trade shows. Experts from across the events industry shared insights on how to prepare, engage, and maximise returns from exhibiting.

A key takeaway was the importance of preparing staff with clear goals and using metrics such as lead capture targets to track success. Staffing the stand with knowledgeable and engaging team members was highlighted as crucial in capturing meaningful interactions. Additionally, creating an interactive stand experience was emphasised, with ideas like competitions, digital engagement tools, and hands-on activities proving effective in attracting and retaining visitors.

The panellists also discussed the value of carefully qualifying leads at the stand and using follow-up strategies post-event, stressing the importance of preparation even before the show begins. Pre-arranged meetings and personalised, relevant follow-ups were considered key to building long-term relationships.

Finally, practical tips on stand design, avoiding merchandise that doesn’t add value, and ensuring engaging staff behaviour were shared. From maintaining energy and smiles throughout the day to using technology such as event apps for meeting planning, this session provided actionable advice for exhibitors aiming to maximise their event investment.

To benefit from the wealth of industry-led live content, practical advice, and networking opportunities, don't miss International Confex 2025. With sessions like the one shared at the End of Summer Party, you'll gain invaluable insights from experts across the events industry, helping you to maximise your presence at trade shows and ensure your business success. Register now for International Confex 2025 and be part of the essential event for the industry.