As DTO Motorsport gears up to exhibit at International Confex 2025, we caught up with their Founder, Mike Jordan, to dive into the company’s journey and what makes their motorsport experiences truly exceptional. Mike shares how DTO is redefining corporate and team-building experiences through the power of motorsport.
Tell us more about the history of DTO Motorsport
DTO Motorsport was inspired by the need for a premium motorsport experience that mirrors the glamour and exclusivity often associated with Formula 1, while maintaining the authenticity of real racing. As a race team ourselves, we bring that authentic racing spirit to our experience days. Our team's extensive experience, including collaborations with top names in motorsport, allows us to deliver truly unique experiences. Our founder's background includes launching the Centurion card in the Middle Eastern market for American Express, adds a unique expertise to DTO’s approach. As a company we continually evolve and hire seasoned professionals from both the motorsport and luxury events industries, who understand DTO’s vision for elevating the motorsport experience.
Are there any milestones or standout moments in your company’s history that you’re particularly proud of?
A standout moment for DTO was hosting activations at Silverstone during the British Grand Prix. Being asked to support twice at our home circuit is a significant endorsement and a proud achievement. We’ve also seen our clients grow with us, like Marex, whose first event had just seven people and grew to an exclusive 16 -person event the next year. Their subsequent event involved exclusive track hire at a European circuit. This growth highlights how much clients love working with us and expanding their events. We’re also excited about an upcoming partnership with one of the UK's most loved circuits in 2025, but we can’t say too much about that just yet!
Can you share an example where DTO Motorsport went above and beyond to create a truly extraordinary experience for an event client?
At an event for Visa at Spa-Francorchamps, one of the attendees mentioned to his driver coach that it would be a dream come true to share the experience with his son, who lived in the UK. Our team immediately acted, co-ordinating with his son to fly him out to Belgium the next day. It was an unforgettable experience as they drove together on the iconic circuit, making a lifelong dream a reality for both father and son.
What additional services or customisation options do you provide to enhance the overall motorsport event experience for clients?
During our events, we collaborate closely with clients on branding, including custom branding on cars and in our pit garage lounge. We also support clients with communication efforts, creating bespoke invitations and brochures tailored to their needs. For dining events, we arrange hotels, restaurants, and even guest speakers, ensuring a seamless and memorable experience. Our flexibility allows us to tailor each event to meet our clients' unique needs.
What unique solutions or offerings are you in particularly showcasing at International Confex this year? Anything to pop by and see?
While we can't get people out driving at Confex - much to everyone's disappointment - we're excited to showcase how interactive our events can be. We'll have pit stop challenges to get everyone involved with the cars and our team and coached simulator sessions, giving attendees a taste of the inclusive and dynamic experiences we offer.
What makes motorsport-based experiences so impactful for corporate and team-building events?
One of the reasons our corporate clients keep coming back year after year is the effectiveness of our events. They combine the thrill of the track with ample opportunities for networking and bonding, helping to build strong relationships with people important to their business. Our goal is to create days where people can connect over a shared, thrilling experience, making it perfect for building those valuable relationships.
How do you tailor your motorsport activities to ensure a unique and memorable experience for attendees of all backgrounds?
On track, those new to the circuit, who are often a bit nervous at first, usually get the most out of the experience because they're eager to learn and improve. Meanwhile, those who arrive thinking they're already Formula 1 drivers often discover there's plenty more to learn! Our brilliant race coaches adapt to each person's pace, ensuring everyone leaves with newfound confidence and skills. It's a truly individual and memorable experience for each participant.
Make sure you pop by their stand: E20C to visit the team!