What Happened to Hybrid Events, and What Have We Learned Since the Pandemic?

The pandemic redefined the event landscape, bringing the hybrid event model into the mainstream as an innovative way to bridge virtual and in-person audiences.

Initially hailed as the future of events, hybrid quickly became both a necessity and an industry buzzword. But now, years after the world’s “return to normal,” we must ask: what happened to hybrid events?

This session will offer a retrospective look at the rise and evolution of hybrid events from the pandemic to the present day, exploring what worked, what didn’t, and how event professionals have adapted.

We will highlight case studies with event organisers sharing strategies, technical challenges and solutions that emerged ultimately discuss whether hybrid is truly here to stay.