Unforgettable Brand Experiences: Building Communities through Events and Activations

Brands that thrive are those that move beyond mere visibility -they create deep, authentic connections with their audiences. In this session, Barry Muldowney, COO at Verve, will take attendees through the art and craft of building unforgettable brand experiences that go beyond traditional activations, focusing on how to create a loyal community around your brand through experiential events.

With a wealth of experience in delivering immersive experiences for global brands, Barry will reveal Verve’s proven approach to designing events that leave a lasting impact - both in the minds of participants and in the culture of the brands they serve. He’ll also share key insights into how building a strong brand connection can become your most valuable asset, driving long-term loyalty and advocacy.

Key Takeaways:
Crafting Memorable Moments: Uncover the secrets to designing events that spark joy and evoke emotions, turning fleeting experiences into lasting brand memories.
Building a Brand Community: Discover how to create a sense of belonging that resonates with your audience, using events as a catalyst for connection and trust.
Maximising Impact and ROI: Shift your focus from basic metrics to deeper engagement. Barry will show you how to deliver real impact for your events with brand loyalty and community growth for long-term success.