Turning around a trade associations loss making events portfolio
26 Feb 2025
Association & Corporate Event Theatre
Association Theatre
The IET won Events Team of the Year at the 2024 Conference News & Events Awards. Listen to how they embarked on a 2 year transformation, turning around a sleepy loss making events portfolio with a root and branch reform of people, processes, pricing and product. A great example on how you can commercialise a trade association's events portfolio.