The Search Engine Shake-Up - How AI Content is changing the SEO game

This talk will cover what you need to know when it comes to designing and writing search-engine optimised copy for your event website. With the advent of easily accessible AI generated copy, Google and other search engines have been taking drastic measures to limit the amount of low-effort content that appears on their search engine results pages. Google has even started introducing its own “AI Overview” which intends to give users AI answers so they need never leave Google’s ecosystem.

Audience demographics have also changed and continue to do so, as new talent joins the events industry without pre-existing brand loyalties. By 2025, Millennials and Gen Z will make up the majority of the global workforce and this younger, brand-agnostic audience are more likely to use search engines like Google to discover new products, services and relevant events to attend. However, with semi-regular core algorithm updates that can cause entire websites to drop off the front page of Google, it’s more important than ever to stay ahead of the curve if you want to rank for your chosen keywords. Charlie will walk through the basics of search engine optimisation (SEO), how it’s changed in the face of AI content, and what you specifically should apply to your event website to maximise visibility.