The pursuit of excellence: Raising the bar in the events industry

Excellence drives the events industry, but what does it truly mean, and how can professionals continue to raise the bar?

In this inspiring panel session, Shonali Deveraux, CEO of the Meetings Industry Association, will explore the evolving definition of excellence in events. From delivering exceptional client experiences to achieving optimal operations, Shonali will share insights into the standards, strategies, and innovations shaping the future of the sector.

Through engaging discussion and real-world examples, attendees will gain practical ideas for enhancing quality and setting new benchmarks to not only exceed expectations but to leave a legacy of what perfection really is.