Real Talk: The Tech and Tactics That Turn Ideas into Successful Events

Event organizers and planners are under constant pressure to move fast, drive attendance, secure sponsors, and execute flawless experiences—all while balancing tight budgets, shifting timelines, and an overwhelming number of tech solutions promising to "fix everything."

This session cuts through the noise with a real talk discussion on what actually works. Our panel of experienced event professionals will share practical strategies for accelerating event success, from securing venues and speakers to growing attendee numbers and proving ROI.

Where to start and what to prioritize when launching an event
-How to accelerate speaker, sponsor, and attendee acquisition without sacrificing quality
-Which technologies truly support strategy, rather than forcing strategy to fit the tech
-The difference between vendors and true event tech partners
-Why measurement matters—how to track and prove ROI in a way that drives future success
-Real-world case studies, including how BW Events + InGo solved word-of-mouth marketing challenges