The Power of Referrals

In today’s competitive event landscape, traditional marketing channels are costly, saturated, and often unpredictable. But what if your attendees could become your biggest marketers?
This session explores the undeniable power of referrals—a strategy that leading event organizers and brands are using to increase registrations, attract high-value attendees, and maximize ROI. We’ll break down why referrals work, how they outperform traditional channels, and how to create a referral-first event strategy.
Talking Points:
Why Referrals Work: The Psychology Behind Word-of-Mouth Marketing
The Data: Referral Marketing vs. Traditional Event Promotion
How to Activate Your Attendees as Marketers
Case Studies: [InGo Partners Share Results]
Implementing a Referral-First Strategy for Your Next Event