The future of live events - the 365 day hybrid model

With the need for events to engage with their audience 365 days a year even though their actual event is only 1-3 days long, the question is how to do this. Easy - turn your event into a 365 day long global digital centrepiece! Covid showed events that never had the face to face element did not work digitally. However, the next generation of digital twin technology now enables real world events to continue living online. Can this new hybrid model really be the answer?