The Chief Event Officer’s Playbook – How to Create Transformational Events

Events have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to technology.

We live in the age of deep fakes. Misinformation. Live events are where real people have authentic conversations. Where the trust is. Events convene communities, create connections and celebrate industries. And crucially, for marketing leaders, events are increasingly the most powerful marketing channel.

Sharing themes from her forthcoming book, The Chief Event Officer’s Playbook Sasha Frieze sets out a blueprint for your event transformation. Learn how to create events that have an impact around the boardroom table.

With live examples from corporates, think thanks and associations, government and media owners, Sasha synthesises her decades of events experience to articulate simple strategies to help you gain clarity on how you can create transformational events that have genuine impact.

• This will be the first pre-launch sharing of ideas from her forthcoming book, The Chief Event Officer’s Playbook
• At a time when human connection is more important than ever combined with the new Chief Event Officer role, this timely presentation explores the impact events can have around the boardroom table
• The book is published by Practical Inspiration Publishing, a specialist business book imprint with an unprecedented 18 titles shortlisted at the recent Business Book Awards 2024