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International Confex 2025

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Speaker driven content: marketing's best kept secret

26 Feb 2025
Association & Corporate Event Theatre
Association Theatre

It's easy for conference and event marketing to repeat the same old "buy more tickets" message again and again. But what if you could unlock a wealth of marketing content that could immerse delegates in the conference experience long before the event itself, driving engagement and ticket sales? And what if you could use this content long after the event is over, to provide extra value to your association members and even promote future conferences?

In this session we'll talk about the often untapped marketing resource that is speaker driven content. We'll discuss how you can work with speakers to produce promotional material to create a buzz around the event that lasts the distance. We'll also consider how you can forward plan and utilise this content to promote conferences in future years and leverage it to drive membership.

Session attendees can expect practical suggestions and examples demonstrating what kind of content this might include, how to easily work this into your existing processes and how to coach speakers to produce good quality content that will appeal to your audience. Expect an interactive and engaging experience!

Speakers
Hilary Trahair, Event Planning Manager - Association for Project Management