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International Confex 2025

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Revolutionising incentive travel with data: Metrics that matter

27 Feb 2025
Marketing & Experiential Theatre
Marketing & Experiential Theatre

Events are all about creating meaningful, personal experiences – especially when it comes to incentive travel! Yet, behind every successful incentive programme lies a wealth of data that is often overlooked. This data can transform attendee engagement and deliver measurable ROI.
In this session, we’ll dive into the key metrics that define event success and how event planners can leverage them effectively. Discover why a well-executed communications plan, combined with ongoing analysis and adaptation, is key to creating impactful rewards programmes. By measuring and acting on data, you can design more personalised, engaging experiences that resonate with your audience and achieve business goals.
Whether you aim to enhance attendee satisfaction or achieve measurable results, this session will provide insights to transform your event strategy through data.

Speakers
Caroline Medcalf, Director of Events - XSEM
Rob Woodhead, Commercial Director - XSEM