Leveraging Your Speaker Network to Drive Growth and Revenue

In a world where AI generated content is saturating the market with an over-abundance of low ROI content, event marketing teams have an incredible opportunity to reposition the power and impact of our event content.
This session will walk through the changing weight Google is placing on content that exudes Experience, Expertise, Authority and Trust.
In this session we will highlight one of the most powerful marketing assets each of our organizations has: Our Speaker Network. Our speakers are our Subject Matter Experts, Thought Leaders, Influencers, Authorities and content generators. This is the epitome of E.E.A.T.
We will walk through several strategic ways event marketers can leverage and manage their speaker network to drive growth, revenue and a 365 Content Strategy.
Although the term “influencer marketing” feels so over-used in B2C world, it’s hard to deny the relevance, effectiveness and potential impact in B2B marketing.
As such, we will also share some of the latest research on this influencer network we are all sitting (through our speaker network).

63% of B2B buyers trust what influencers say about a brand more than what the brand says about itself - Research by Edelman.
71% of B2B buyers are more likely to engage with a brand's content if it's shared by someone they know or respect. - Research by Demand Gen Report
11x ROI: influencer marketing can generate up to 11 times higher ROI compared to traditional digital marketing tactics in B2B campaigns. - Research by Nielsen Catalina Solutions
61% of B2B marketers believe that building brand awareness is the top benefit of influencer marketing. - Research by LinkedIn
92% of B2B buyers are more likely to engage with a brand after reading a trusted review. - Research by Salesforce.
We hope this session will help event marketers elevate the priority of their strategy in the eyes of each of their organizations.