From One-Off to Lifelong: Harnessing Data, AI, and the Human Touch to Build Thriving Event Communities

In an era where event applications evolve beyond simple, one-off experiences, this session will explore how data is the lifeblood of sustained community engagement. We will examine how leveraging data—not merely for immediate event metrics but for long-term strategic community nurturing—creates deeper connections, fosters ongoing peer-to-peer learning, and ultimately drives commercial success. With insights into AI’s role in personalising experiences and automating engagement, we shall uncover why a human touch remains indispensable in crafting memorable, enduring relationships.

Key Topics & Talking Points:

• The Data Imperative in Event Applications
• Building and Nurturing a Self-Propelling Community - within a company or organisation
• Commercial Efficiency Through Long-Term Data Utilisation - Keeping event earning longer
• Integrating AI in the Event Sector: