From metrics to meaning: Build stories for your event teams

In today’s fast-paced event industry, data is abundant but not always actionable. This session explores how to transform complex analytics into meaningful stories for event teams. Charlie Taylor, Marketing Campaigns Manager for Easyfairs UK & Global, shares her unique perspective from five years as an event marketer to her current centralised expert role overseeing over 20+ European B2B events. She will outline how tracking emails, PPC, call analytics, and feedback, supported by an evolving MarTech stack, enables informed campaign decisions. Learn best practices for simplifying and sharing data insights with event teams, ensuring data drives insights and real results that are easy to implement.