Beyond the Event: Using show content to make your website a 365 lead machine

Event websites often see a surge in visitors before and during the event, followed by a steep drop afterwards. But it doesn’t have to be that way. In this session, we’ll show you how to keep your website useful and relevant all year, turning it into a steady source of leads.

We’ll cover how to make the most of the topics your event focuses on, use your event sessions to create useful online content, and improve your site so visitors can quickly find what they need. You’ll learn how to optimise your site to rank higher on Google, guide visitors to take action, and maintain interest between events.

This is a must-attend session for anyone involved in event marketing who wants their website to do more than just promote the next show – and instead drive lasting value for your business.