Beyond the Event: Leveraging Content and PR for Lasting Trade Show Impact

Summary:
Exhibitors are one of the best sources of content and brand building that can promote your show and extend the impact of the event. This session will focus on empowering exhibitors with the tools and strategies to promote their products ahead of the show. Learn how to encourage your exhibitors to issue press releases and publish product videos to boost event awareness, drive attendee registration, and increase ROI for exhibitors and for the event. We will show real world examples of how press releases impact trade show metrics. We'll also explore how to create engaging video content during the event that can be leveraged post-show to continue marketing both exhibitors and the trade show itself. Join us to discover how providing exhibitors with the right resources can enhance their presence, amplify the overall event impact, and foster lasting engagement.

Learning Objectives:
After participating in this session, attendees will be able to:

• Equip exhibitors with content creation strategies to enhance their impact and drive event registration.
• Develop and implement tools and resources to help exhibitors create engaging videos and other content during the event.
• Leverage post-event content to maintain momentum and continue marketing exhibitors and the trade show effectively.