A Deep-Dive into Delegate Data: Using AI for actionable insights

This keynote presentation explores how AI can transform delegate data into actionable insights, trends, and valuable marketing material, both before and after an event. By utilising readily available AI tools, event organisers and marketing managers can uncover deeper trends and understand delegate behaviour in a more meaningful way. The presentation covers the following key areas:

Pre-Show Insights: Learn how to utilise AI-driven data analysis to better understand audience demographics, segment potential attendees, and tailor marketing campaigns to drive higher engagement and registration rates. AI tools can also help predict attendee interests, enabling more personalised content and communication strategies in the lead-up to the event.

Post-Show Insights: Discover how to leverage delegate data collected during and after the event to analyse attendee satisfaction, engagement levels, and content preferences. AI can turn feedback into actionable insights that help improve future events, while also generating targeted marketing material to keep attendees engaged and interested in upcoming opportunities.

The session will showcase case studies, provide practical use cases, and offer an interactive demonstration of AI tools in action. Attendees will gain an understanding of how AI can drive a deeper connection with their audience, ultimately enhancing attendee experience, boosting event ROI, and creating marketing strategies based on genuine data insights.