The Science of Selling in the Events Industry

Do you send the same information to event clients? If so stop it right now! Steve will talk about the use of Carl Jung's colour theory to better understand the psychological makeup of leads and clients. Each participant will get a free personality profile so they can measure their own colours (we normally charge £75 pp!!). Once this has been done, professionals will get a better understanding of their own leads and clients leading to better conversion.

This is a simple fun session that can reap huge benefits for our industry.

Clients will also take away some tips on sales excellence