The key to scaling from confex to exhibition as a member led association

Over the last two years, The Payments Association has successful scaled it's flagship event, PAY360 to become the UK's largest event dedicated to payments and one of the major players in Europe. Understand how this was achieved with specific emphasis on:

• Pivoting our commercial model to increase profitability and place the industry's need at the heart of the event
• Dramatically increasing non member attendees whilst balancing the value we need to demonstrate to our members
• Leveraging our relationships, content and profile to design a unique programme of opportunity for key stakeholders