Isabelle Adams is Events Manager at Sony Interactive Entertainment Europe, responsible for the implementation and management of some of the industry’s biggest gaming events from European Press Conferences to PlayStation’s sponsorship of the UEFA Champions League.
Isabelle started her events career in music, stage managing bands at festivals where she gained invaluable on the ground experience and it was this, practical experience, that drove her ambition to establish her career in the events sector. Further experience working at the 2012 London Olympic Games and with the BBC enabled her to join Sony Interactive Entertainment as a Junior Events Manager in 2013.
Her time at SIEE has seen her manage a portfolio of over 200 events a year across EMEA territories including consumer events with average footfalls of over 300,000 and PlayStation booths that are over 3000Square meters to global review events for software titles including Uncharted, Gran Turismo and Horizon Zero Dawn.
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