Mash Media has announced a partnership with holographic event specialists Musion to deliver the keynote theatre at International Confex 2018.

The agreement will see the company bring speakers from within the UK and further afield to the show using Musion’s very latest technology.

International Confex, which runs 28 February to 1 March 2018, will also be highlighting the impact holograms can have on every type of event, including conferences, AGMs, training events, exhibitions, awards ceremonies, product launches, brand engagement, and experiential events.

Event professionals will likely be familiar with the entertainment angle of Musion’s technology, but may not have seen its new capability: telepresence. Telepresence is a technology in which a keynote speaker appears across multiple locations, where they are able to interact with the audience as though they are physically present.

This concept has the potential to make a significant contribution to reducing the environmental impact of the industry as well as mitigating delegates’ security concerns about global travel. It also makes it easier for events to include high profile speakers from around the world within their conference programme.

“Since we acquired International Confex in 2013, Mash Media has been committed to leading from the front on profiling the events industry of tomorrow,” comments event director Liz Agostini. “Our collaboration with Musion undoubtedly reflects this, and means we can bring even more exciting speakers to the show. We’re encouraging our visitors to watch this space!”