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Olympia London is now well into the second year of an exciting customer experience insight programme, working with market research agency, Kantar TNS. The programme, whilst designed to provide the clear, actionable insights needed to achieve Olympia London’s ambition to become a world-class venue, also offers much for event organisers to learn about enhancing the customer experience.
The research, which is unique to the UK event industry, uses a range of survey approaches, including focus groups, telephone interviews and smart-phone friendly online questionnaires, to obtain feedback. This mixed approach means that results reveal what truly matters most across key stakeholder groups: organisers, exhibitors and visitors.
Amongst the analysis, variations between stakeholder opinions emerged. For example how the areas organisers value as an area of priority, often differs greatly to what their exhibitors and visitors do—making the argument for stronger market research activity, and the sharing of insight throughout the industry.
This presentation will cover the following key areas:
- Context – introducing Olympia London’s ambition to become a world class venue
- Customer insights at the heart (DS) – why listening and taking account of customers is central to all events
- Benefits – sharing some of the learnings emerging from the programme and how these are of value to event organisers. What matter most to the different stakeholder groups, how do needs vary between these groups and what are the implications for the industry?
- What’s next? – How the customer insights will continue to shape the future of events and why sharing data is absolutely key
Event marketers aren't psychologists, but having a deep understanding of marketing psychology can persuade consumers to register for an event. These psychological strategies will increase registrations and help potential attendees to realize the value of attending your next event.
There are numerous benefits to exhibiting internationally but the challenges, which include geography, language, customs and regulation, logistics and cost, can be overwhelming. Oversights can be expensive and eat into ROI, while local knowledge is invaluable but must be earned. Identity Events have 30 years of experience in delivering varied projects worldwide within the exhibition industry. In this dynamic Q&A panel they will deliver expert industry insights into exhibiting overseas, covering three main areas of branding & marketing; logistics & implementation; budgets & costs.
AR & VR experiences continue to captivate the public but leveraging value for events requires clear alignment to objectives. Reviewing case studies and looking to the near future, our highly regarded panellists from across the industry will explore the value proposition. Across a range of use cases, they'll consider experience design, production, creative content, engagement and that all-important data. We'll be inviting you to participate with some on-stage demos too!
Live plus Digital has become a mantra for the event industry. Simon Burton, event and social media evangelist presents a series of case studies both B2B and consumer that demonstrate that the mantra isn’t just true it’s a necessity. Ensuring that live experiences are deeply personal, easily shareable and most importantly totally measurable, Simon will show you how to make social media a winning part of your event strategy.