Sessions
  • All Tracks
  • Keynote Theatre
  • EventTech 17 Theatre
  • International Theatre
  • Sales Conference
  • Association Events Forum
  • Marcomms Conference
  • Talent Theatre
  • ExM Live Forum
  • Student Conference
  • CN Theatre
10:50-11:30
Thursday, 2 March 2017
English
Marcomms Conference Presentation

Event TV: increase your audience and your revenue

What is Event TV?   How can it increase the profile and audience for your event?  How does it make money? UBM have been pioneers running Event TV...

Speakers

Abi

Abi Edmonds

Senior Producer Silverstream TV
Gerry

Gerry Dunphy

Brand Director IFSEC & FIREX UBM EMEA
11:00-11:45
Thursday, 2 March 2017
English
Student Conference Presentation

Speakers

Michael

Michael Rose

Platinum Talent Manager Off to Work
11:30-12:00
Thursday, 2 March 2017
English
CN Theatre Interview

Speakers

11:40-12:20
Thursday, 2 March 2017
English
Keynote Theatre Presentation

How Olympia London is shaping the future with customer insight…

Olympia London is now well into the second year of an exciting customer experience insight programme, working with market research agency, Kantar TNS. The programme, whilst designed to provide the clear, actionable insights needed to achieve Olympia London’s ambition to become a world-class venue, also offers much for event organisers to learn about enhancing the customer experience.



The research, which is unique to the UK event industry, uses a range of survey approaches, including focus groups, telephone interviews and smart-phone friendly online questionnaires, to obtain feedback. This mixed approach means that results reveal what truly matters most across key stakeholder groups: organisers, exhibitors and visitors.



Amongst the analysis, variations between stakeholder opinions emerged. For example how the areas organisers value as an area of priority, often differs greatly to what their exhibitors and visitors do—making the argument for stronger market research activity, and the sharing of insight throughout the industry.



This presentation will cover the following key areas:




  • Context  – introducing Olympia London’s ambition to become a world class venue

  • Customer insights at the heart (DS) – why listening and taking account of customers is central to all events

  • Benefits – sharing some of the learnings emerging from the programme and how these are of value to event organisers. What matter most to the different stakeholder groups, how do needs vary between these groups and what are the implications for the industry?

  • What’s next? – How the customer insights will continue to shape the future of events and why sharing data is absolutely key


Speakers

Nigel

Nigel Nathan

Managing Director Olympia London
Duncan

Duncan Stewart

Director Kantar TNS
11:40-12:20
Thursday, 2 March 2017
English
Marcomms Conference Presentation

The Psychology Behind Ticket Sales

Event marketers aren't psychologists, but having a deep understanding of marketing psychology can persuade consumers to register for an event. These psychological strategies will increase registrations and help potential attendees to realize the value of attending your next event.

Speakers

Bryan

Bryan Talebi

VP of Sales Bizzabo
11:40-12:20
Thursday, 2 March 2017
English
International Theatre Panel

Ask the Experts Q&A Panel: The biggest challenges (and solutions) for exhibiting internationally

There are numerous benefits to exhibiting internationally but the challenges, which include geography, language, customs and regulation, logistics and cost, can be overwhelming. Oversights can be expensive and eat into ROI, while local knowledge is invaluable but must be earned. Identity Events have 30 years of experience in delivering varied projects worldwide within the exhibition industry. In this dynamic Q&A panel they will deliver expert industry insights into exhibiting overseas, covering three main areas of branding & marketing; logistics & implementation; budgets & costs.

Speakers

Paul

Paul Fitzpatrick

Operations Director Identity Group
Shea

Shea Bennett

Head of Digital Marketing Identity Group
Michael

Michael Gietzen

Managing Director Identity Group
Nick

Nick Dugdale-Moore

Business Development Manager UFI
11:40-12:20
Thursday, 2 March 2017
English
EventTech 17 Theatre Panel

Augmented & virtual reality: where's the value for events?

AR & VR experiences continue to captivate the public but leveraging value for events requires clear alignment to objectives. Reviewing case studies and looking to the near future, our highly regarded panellists from across the industry will explore the value proposition. Across a range of use cases, they'll consider experience design, production, creative content, engagement and that all-important data. We'll be inviting you to participate with some on-stage demos too!

Speakers

Mark

Mark Atkinson

Director of Technology Vexperia Consulting Limited
Scott

Scott Hope

Commerical Director AR Experiential Ltd
Alison

Alison Griffin

Sales & Marketing Director The International Centre, Telford
Adrian

Adrian Leu

CEO Inition
Steven

Steven Spong

Event Consultant Zappar
Ed

Ed Daly

Managing Director seeper
11:40-12:20
Thursday, 2 March 2017
English
Talent Theatre Panel

Speakers

Charlotte

Charlotte Jarman

Project Coordinator ITV Events
Caitlin

Caitlin Kobrak

Junior Strategist George P Johnson
Rui

Rui Cruz Alves

Project Manager TFI Group
12:30-13:10
Thursday, 2 March 2017
English
Keynote Theatre Keynote

Live plus Digital: A marriage made in heaven

Live plus Digital has become a mantra for the event industry. Simon Burton, event and social media evangelist presents a series of case studies both B2B and consumer that demonstrate that the mantra isn’t just true it’s a necessity. Ensuring that live experiences are deeply personal, easily shareable and most importantly totally measurable, Simon will show you how to make social media a winning part of your event strategy.

Speakers

Simon

Simon Burton

CEO Exposure Communications
12:30-13:10
Thursday, 2 March 2017
English
Marcomms Conference Presentation

Speakers

Emma

Emma Brunjes

ebp immersive theatre
Thank you!
Session have been successfully added to your payment basket
My basket
Pending Sessions
Subtotal
0
VAT
0
Total
0