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  • Keynote Theatre
  • EventTech 17 Theatre
  • International Theatre
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  • Talent Theatre
  • ExM Live Forum
  • Student Conference
  • CN Theatre
12:30-13:10
Wednesday, 1 March 2017
English
Sales Conference Presentation

Speakers

Mike

Mike Lever

British Sales Trainer of the Year New Results Training
13:30-14:10
Wednesday, 1 March 2017
English
ExM Live Forum Panel

Experientialising Retail

The world is hungry for original, engaging and worthwhile experiences. An insatiable appetite has built for experiential versions of everything from art to shop...

Speakers

Andy

Andy Dougan

Head of Experiential and Growth Geometry Global
Iain

Iain Swan

Strategy Director Bright LDN
14:00-15:00
Wednesday, 1 March 2017
English
CN Theatre Presentation

Speakers

Liz

Liz Sinclair

Director ESP Recruitment
14:00-14:40
Wednesday, 1 March 2017
English
International Theatre Panel

Speakers

Jordan

Jordan Waid

Vice President - Brand Experience FreemanXP EMEA
14:00-14:40
Wednesday, 1 March 2017
English
EventTech 17 Theatre Panel

Speakers

Mark

Mark Bannister

Technical Director George P Johnson
Paul

Paul Hutton

Managing Director Blitz/GES
Thomas

Thomas Walczak

Managing Director Eventignite
Sid

Sid Lobb

Director of Integrated Networks Creative Technology Ltd
14:00-14:40
Wednesday, 1 March 2017
English
Sales Conference Presentation

What's important to the customer's decision to buy?

When customers and prospects perceive our offer as relevant to their most pressing problems they buy added value.If we can't articulate value we are bought on price. Ask your colleagues to write down the reasons why your customers buy. Now rank the reasons in terms of importance. Do you all agree? How important is price? How can you add value to customers in a way that creates more sales with bigger profits?

Speakers

John

John Webster

Director Pathways UK Ltd
14:00-14:40
Wednesday, 1 March 2017
English
Keynote Theatre Panel

2020 vision: Future proofing your business

Businesses and work as we know it will change significantly over the next 5 years, so what will happen and how can we future proof our businesses? By connecting the dots in a meaningful way, this seminar will consider these facts and more. And for every point made we will show where the future has already started to take shape, after all, 'the future is already here.....'

Speakers

Russell

Russell Beck

Head of Consulting Impellam Consulting Group
14:00-14:40
Wednesday, 1 March 2017
English
Association Events Forum Round Table Discussions

Association Round Tables: Solving your event dilemmas

Choose your tables and discuss how to overcome challenges, share best practice and experiences including:

Table 1: Conference Content - Damian Hutt, Association of Assoication Executives

Table 2: Technology - John Martines, Shocklogic

Table 3: Exhibitions - Julian Hurst, Foremark Exhibitions

Table 4: Sales/Income Generation - Paul Martin, Centium Software

Table 5. Marketing - Aileen

Speakers

Paul

Paul Martin

Director of Sales Operations EMEA Centium Software
Julian

Julian Hurst

Managing Director Foremarke Exhibitions
John

John Martinez

CEO Shocklogic
Aileen

Aileen Crawford

Head of Conventions Glasgow City Marketing Bureau
Damian

Damian Hutt

Executive Director Association of Association Executives
14:30-15:10
Wednesday, 1 March 2017
English
ExM Live Forum Panel

Integrated Experiential Marketing: Evolution, Trends, Future

This session will explore Integrated Experiential Marketing – how live brand experiences now often sit centrally at the heart of campaign creative, utilising authentic, real-world experiences to generate content that can drive engagement and intimacy between consumers and brands. We’ll consider driving earned media via ‘Live Brand Social’, examining the effects of combining events with social media and what motivates consumers to snap, like and share in this ever-connected age. We’ll discuss a closer relationship between paid & earned media, driven by innovation in the OOH sector and it’s ever closer relationship with experiential. We’ll examine best practice for ROI / ROO measurement, a notoriously challenging task for experiential marketers.

Speakers

Shirra

Shirra Smilansky

CEO & Executive Creative Director Electrify Worldwide
14:50-15:30
Wednesday, 1 March 2017
English
International Theatre Panel

Excellence Through Collaboration: How Venues And Planners Can Support Each Other

Venue managers and convention sales professionals need to be very clear about the needs of event planners. In this session we will discuss how synergies between them can have a positive impact on the event ROI. We will look at different areas, such as marketing, technology or catering.

Speakers

Holger

Holger Friesz

Director of Enterprise Sales, EMEA Ungerboeck
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