- All Tracks
- Keynote Theatre
- EventTech 17 Theatre
- International Theatre
- Sales Conference
- Association Events Forum
- Marcomms Conference
- Talent Theatre
- ExM Live Forum
- Student Conference
- CN Theatre
When customers and prospects perceive our offer as relevant to their most pressing problems they buy added value.If we can't articulate value we are bought on price. Ask your colleagues to write down the reasons why your customers buy. Now rank the reasons in terms of importance. Do you all agree? How important is price? How can you add value to customers in a way that creates more sales with bigger profits?
Businesses and work as we know it will change significantly over the next 5 years, so what will happen and how can we future proof our businesses? By connecting the dots in a meaningful way, this seminar will consider these facts and more. And for every point made we will show where the future has already started to take shape, after all, 'the future is already here.....'
Choose your tables and discuss how to overcome challenges, share best practice and experiences including:
Table 1: Conference Content - Damian Hutt, Association of Assoication Executives
Table 2: Technology - John Martines, Shocklogic
Table 3: Exhibitions - Julian Hurst, Foremark Exhibitions
Table 4: Sales/Income Generation - Paul Martin, Centium Software
Table 5. Marketing - Aileen
This session will explore Integrated Experiential Marketing – how live brand experiences now often sit centrally at the heart of campaign creative, utilising authentic, real-world experiences to generate content that can drive engagement and intimacy between consumers and brands. We’ll consider driving earned media via ‘Live Brand Social’, examining the effects of combining events with social media and what motivates consumers to snap, like and share in this ever-connected age. We’ll discuss a closer relationship between paid & earned media, driven by innovation in the OOH sector and it’s ever closer relationship with experiential. We’ll examine best practice for ROI / ROO measurement, a notoriously challenging task for experiential marketers.
Venue managers and convention sales professionals need to be very clear about the needs of event planners. In this session we will discuss how synergies between them can have a positive impact on the event ROI. We will look at different areas, such as marketing, technology or catering.