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This panel session will examine what impact the depreciation of sterling has had on incentive travel programmes and how travel buyers can make their £ go further. It will focus on alternative and emerging destinations, changing client requirements, and how supplier relationships have been impacted. The session will offer tips on how to gauge a return on investment and what challenges buyers need to overcome in justifying their spend.
Facing the future, how have brands adapted to the changing landscape
2017 will be a difficult year for the exhibition industry: political turmoil and uncertainty from President Trump, Brexit and other issues, economic growth has slowed down, and within the industry digitization is driving ever faster change and changing the way organisers and venues do business. Despite this, at the start of 2017 we have good reasons to be optimistic: huge venue investments are underway in all parts of the world, the economical benefits of our industry are being more clearly seen and understood, fresh money is being invested through M&A activity, and our industry is forecast to outgrow global growth.
Drawing on UFI's latest global research and other key international data, come to this session to learn about global trends in the exhibition industry and the markets which offer the greatest growth opportunities.
It’s easier to beg forgiveness than ask permission: Controlling sales with assertiveness and emotion
This session will drill down into the immediate downward effect of Brexit, looking forward to offer potential solutions or strategy to meet market forces. This session should steer away from retrospective analysis and offer predictions of the economic landscapes and what the event industry can do (to) capitalise on opportunity or soften a financial blow.